Pepijn and Dilu of Occam, a spin-off of the University of Twente had the brilliant idea to take complex nano technology and use it in a simple way to revolutionize diagnostics. There lab-on-a-chip nano technology is so promising that they are growing fast, and they realized it was time to take their brand to the next level as well.

Together we worked on a suiting brand identity and created a new brand strategy, name, and visual identity. The new name is inspired by Occam’s razor, the concept that the simplest solution is most likely the correct one. And that is just what they do by counting bacteria and viruses one by one.

We are proud to continue to work together on product design, content production and setting up a CRM/marketing system. And hope to contribute to their journey to simplify diagnostics.