MicroSure works together with the best micro surgeons in the world to create a robot that helps to operate more patients and smaller structures. After years of research and development the market introduction is now close at hand. So, it was the right time to take a good look at their brand. We led several intense brand sessions with the leadership team and redefined the brand identity and positioning. This not only resulted in a new logo , visual identity and message framework but also reminded them why they exist in the first place and what direction to take their company.