Sportsmarketing agency RSPNS asked us to activate the Alpecin’s cycling sponsorship. Together we came up with a concept celebrating Alpecin’s 70 years of supporting the sport of cycling. We created the concept, built a mobile barbershop and came up with an activations plan. The mobile barbershop evolved in to a mobile video studio. Creating content which reached millions during the UCI worlcup cycling in Yorkshire in 2019 and Imola 2020.